The secret to coming up with big ideas

By Nicole Tinkham
the secret
If you’ve ever found yourself frustrated when those brilliant ideas of yours fall through the crack and get unnoticed or just don’t seem as brilliant later on down the road, you’re not alone. We understand that there’s nothing worse than having that excitement or creative “high” be crushed within the blink of an eye. You may feel like a failure and you might be tempted to give up altogether. We’re here to tell you that despite what you may think, it isn’t you. It’s not your fault. This happens to everyone! Good new is anyone can get better at coming up with those BIG ideas that actually stick and we can show you how. Here are 6 tips to coming up with big ideas and the SECRET to turning that idea into a winner.

1.    Write every single idea down

Don’t wait for the winning idea to write it down. Brainstorming should be exactly what it sounds like. A storm is brewing in your mind and you just have to get it all out onto paper. Sometimes if you don’t write down an idea (even one you don’t like) it could hang over your head and prevent you from moving forward. There are more ideas in there that are just waiting to come out. Make room for them!

2.    Look to others for inspiration

If you read the same book over and over again, your mind will be consumed with the information in that book. You’re not expanding your mind or gaining new knowledge. You’re just going over the same thing multiple times. The same concept can be applied to your creative ideas. If you’re brainstorming alone, there’s only so much you can come up with before you hit a wall. Ask others for their opinions and ideas to open up a whole new book of ideas.

3.    Make the time

Ever try to think of a winning idea on the spot? It’s pretty difficult to do! Schedule brainstorming sessions when you have plenty of time to focus without interruptions. This is not something that should be done while waiting in the doctor’s office or traveling to work. However, when ideas strike unexpectedly, write is down ASAP and revisit it when you have more time.

4.    Think BIG

Instead of thinking from project to project, think about the bigger picture. Where do you see yourself in the future? Where are these ideas going? Focusing on your vision will produce great ideas along the way. These ideas will only propel you forward.

5.    Shift your focus

Focus on your ideas intensely but know when to call it quits. No matter how on fire you are, there will come a time when you fall into a creative rut. Instead of going at it and getting nowhere, shift your focus to something else. You can start thinking about a different project, go out of town for a few days, take a long walk, or do absolutely nothing at all. Just step away and completely clear your mind. When you finally get back to it, you’ll be amazed at the fresh ideas that pop up out of nowhere.

6.    Don’t count on luck

Mostly likely, a killer idea won’t just fall in your lap. Don’t wait around and hope to get lucky. All great achievements are backed by lots of hard work. It’s frustrating when something doesn’t work out but don’t give up. Edit the idea, rework it, start over, gain new perspective, clear your mind, get some help, and just keep on trying!

And the SECRET to coming up with big ideas that stick is…


We have the tendency to overthink things especially when we’re so focused on coming up with that one winning idea. For some reason we think an idea has to be extremely involved to be a good one when in all reality, some of the best ideas are the simplest. Sometimes that winning idea is the first one you think of! But you may shrug it off thinking you didn’t spend enough time coming up with it. It doesn’t matter how much time you spend on it or when you think of it. A great idea is a great idea! A way to tell if an idea is too complicated is to explain it to someone else. If you have trouble explaining it or if they just don’t understand it, it’s time to edit the idea.

Big ideas are in there. The trick is revealing them. Everyone has the ability to think creatively. Everyone has BIG ideas. If you’re struggling with yours, try some of these tips and remember that it doesn’t have to be complicated. Simple ideas are sometimes the best ideas.

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