By Nicole Tinkham
When your artwork just isn’t selling, your first thoughts might be that you’re a terrible artist. Of course this isn’t true but as soon as that one thought creeps in, the negative voices start to flood your mind. First of all, shut them up right now because we know just how amazing you really are. Secondly, we’re about to unveil the mystery and explain why your artwork isn’t selling-it’ll blow your mind. None of the following 5 reasons has anything to do with the quality of your work. Now let’s dive in so you can start earning some money through your artwork!
1. Your presentation
To sell your artwork you must create a vision so the buyer can picture how incredible it will look in their space. Photograph it hung on the wall of your own (or a friends) home where it really stands out and makes a statement. Be sure your lighting is on point and really accentuates your work. If your art is hung in a gallery, consider how easy that gallery is to find and the shape that gallery is in. A nice clean environment is what you’re looking for. You must be professional when showing your work. Remember that this is a business so invest in the tools (photographer, lighting, camera, etc.) you need to show off your incredible work in the best possible way.
2. Your pricing
Can we agree that pricing your artwork to sell is hands down the most difficult part of being an artist? If you price it too high, people will walk away. Too low and you’re undervaluing your work. When setting your pricing, consider the time spent creating, the money that went into supplies, and your own expertise (how experienced of an artist are you?). This should help you with the process and we recommend looking to other successful artists to learn from them as well.
3. Your relationship with buyers
If you only have one thing in mind (money) when talking to potential buyers, they will know! No one likes to be sold on anything, even if it’s something they actually want. However, people can connect through genuine relationships. So before you make a sale with someone, get to know them a little first. What is their family like? What do they like to do on the weekends? Be interested in them and you’re more likely to get that sale. And don’t be discouraged if you don’t! They may turn around and do business with you later on.
4. Your marketing
You cannot expect to create a masterpiece and instantly have a ton of buyers flock to you. Just like Target can’t put a vacuum on sale without telling anyone about it and expect to sell a ton of them. The key is getting out there in front of people. Let the world know what you’re doing and what you have to offer. How is anyone going to buy that fish painting you did a year ago when you never share it with anyone? Do people outside of your close network even know that you’re an artist?? This is something your neighbor’s cousin should know! Share what you’re doing on your website, social media sites, at events, casual conversation, and anywhere else you can think of. By the way, marketing isn’t anything complicated. You can certainly get into a whole marketing plan but for now, let’s keep it simple. This is your life so just talk about what you do.
5. You aren’t standing out
We aren’t saying that your artwork isn’t amazing because we’ve seen it (through our Facebook page) and it truly is wonderful. What we’re saying is to understand your potential customers. What are they looking for? How can you make your artwork stand out from everything else? If what you’re doing right now isn’t working, try something different. Maybe it’s a matter of choosing a different subject, a different size canvas, or a color palette you don’t normally work with. Learn new techniques and keep expanding your skills.
If you’re sitting there right now thinking that your artwork is garbage and that’s why you aren’t selling anything, think again. It all has to do with what happens AFTER the artwork is complete, for example, pricing and marketing yourself. Never doubt yourself. You are so very talented and there are many people who are just dying to get their hands on your creations. They just have to know about you and the work that you do. So when in a rut, refer back to these 5 reasons why no one is buying your artwork and make some adjustments where needed.
Have you been successful in selling your artwork? Please leave a comment below with your best tips!